Q. Is sunlight really blue?

A. Yes, if you are a video or a film camera sunlight is blue and tungsten is yellow. So if you are shooting with mixed light you need to change all the light sources to match.

Q. Can we shoot outside?

A. If the day is overcast and it will be overcast the entire shoot the lighting will be great, because the light is well diffused so there are no shadows and everything is evenly lit with plenty of light. IF it is bright sunny day, and it is usually in the Phoenix Metro Area, where lighting can be a problem. First of all the light is coming from one direction and it is very intense. Very large lights (10,000 watts) that are color corrected for daylight and/or very large reflectors are needed to reduce the amount of shadows.

Very large diffusion scrims (Shade Screens) are used over the entire area to diffuse the light may be used well. Noise is another factor outside, wind, birds, cars, planes, and air conditioning units; just to name a few. Our brain filters out all these noises and we are not aware of all the noise out there. Our brains also will color correct all the different light sources as well; so everything looks the same.

Q. Where is the best venue to shoot a video?

A. Video cameras need light to reproduce an image accurately. Professionally produced video will use scores of lights, reflectors, and other tools to make the set appear normal on video or film; not to mention color temperature of different light sources. These tools are usually not desirable for wedding or an anniversary event.

Video cameras have come a long way and most will boast being able to shoot in low light although you will get an image it will be grainy, muddy, with a bad color looking image. When selecting a wedding venue one should consider the natural and architectural lighting and if any additional lighting can be used without being to obtrusive. A well lit area will produce a better image. A dark area with only candles used for lighting, although very romantic will produce a bad image. Remember a professional would use many lights to make the scene appear normal. You man think that only the candles are producing the light in a movie scene but they are not and that’s the point of good lighting.

Most churches have well lit alters, however the rest of the space is usually fairly dark, where the people were sitting and where the bridal party enters. Receptions usually are dimly lit with candles as a main light source as it should be. It’s a party but bad for a good video image.

Modern cameras will give you an image in these situations so if all of you want to document the event that’s okay. If you are expecting the video to look like the movie you saw last night, then you need to think about lighting in all these areas that are traditionally dark. If this is a concern then talk with the video and the venue people about what can be done to light these areas and not take away from the ambiance you desire.

Q. What’s the difference between standard definition and high definition?

A. High definition video looks better than standard definition, because the image contains more information. High-definition video, or HD video, refers to any video system of higher resolution than standard-definition (SD) video, and most commonly involves display resolutions of 1280×720 pixels (720p) or 1920×1080 pixels (1080i/1080p).

Q. Why does shooting video take so long?

A. Wouldn’t it be great if it only took 30 seconds to shoot a 30-second video? Alas, it doesn’t quite work that way. There are considerations that most people may overlook, such as the time it takes to carry gear from one location to the next or setting up lights and appropriate backgrounds. Then, any time we move to a new location, the crew needs to set up the lights and cameras so everything looks its possible best.

If your video involves any scripted moments, we will want to run through them a few times on camera, to make sure we can pick the best “take” during the edit process. It is always best to have a few to choose from.

Q. Can we use our employees in the video or do we need to hire talent?

A. It depends. Most of the time using your employees is a great option. One of our best shoots was with a team of people who acted out parts in a training video. They put everything into it and they were really stars! Or, we can hire experienced talent if you need someone who has lots of experience on camera. Sometimes hiring talented people gets better results because it takes less time and you get a more professional looking outcome. If you would like to use employees, it’s best if they are willing and not asked to be on camera without really wanting to be on camera. We have photo release forms all talent can sign that protects both your company and our company.

Q. Will shooting the video be very disruptive in our business environment?

A. No. We have shot many videos in live business environments with very little disruption. We can also shoot in the evenings or on weekends if that works better for you. However, shooting a video on site can be very exciting for the staff because it’s not done every day and it’s something they know will help your business grow. We will help you with a communication plan so your employees know what’s going on, why you are shooting the video, and what to do if they don’t want to be shown on camera. Getting employees involved is one more way to get the most from your video production. It’s really fun.

Q. Can we shoot our own footage and have you edit the footage?

A. Yes, let’s talk about it. If the footage was produced professionally and is high quality, we can help you. Let us take a look at the footage then we can let you know if we can make it work for you. Footage that is shot professionally would be fine. Some clients have found they get more professional quality video outcomes if they have us re-shoot their footage. Not even the most talented and experienced pros can take video that wasn’t shot well and make it look great.